A Guide to Forklift Rentals & More: What You Need to Know
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A Guide to Forklift Rentals & More: What You Need to Know
If you’ve worked in a warehouse, you know how quickly things can grind to a halt without the right equipment. Moving pallets, stacking inventory, and unloading trucks isn’t just about getting the job done—it’s about doing it safely and efficiently.
For those managing fast-paced operations in Texas, New Mexico, and Oklahoma, a reliable forklift rental can be the difference between hitting a deadline and falling behind. But buying heavy equipment outright isn’t always the most practical option, especially if your needs change throughout the year.
That’s where forklift equipment rentals come in. Renting gives you access to the equipment you need, when you need it, without tying up your budget. Let’s take a closer look at how rentals can benefit your business and what you need to know before you rent a forklift.
Why Rent a Forklift?
Owning a forklift might sound appealing, but for many businesses, renting offers greater flexibility and cost savings. Consider these benefits:
Seasonal Flexibility: Busy season? Big project? Rentals let you scale your fleet without committing to long-term ownership.
Lower Upfront Costs: Instead of a large purchase, renting allows you to pay only for what you use, keeping your budget intact.
Maintenance-Free Operation: When you rent from ASCO Equipment, we handle the maintenance so you can focus on the work at hand.
Rentals are also a great way to try out new models before committing to a purchase. If you’re exploring upgrades, renting can give you a feel for the latest equipment without the pressure of ownership.
How to Pick the Right Forklift for Your Operation
Choosing the right forklift for your facility isn’t just about picking the biggest or newest model. Different jobs call for different machines, and the wrong choice could slow you down. Here’s what to think about:
Weight Capacity: Are you lifting light boxes or heavy pallets? Make sure the forklift can handle the load.
Workspace Layout: For tight aisles, look for compact models with high maneuverability. Electric forklifts often excel in these conditions.
Fuel Source: Alt-fuel models can be quieter, which is great for indoor work. Propane and diesel offer more power for outdoor or mixed-use jobs.
Reach and Lift Height: If you have high racks, you’ll want a forklift that can safely reach the top shelf.
Still not sure what you need? That’s where we come in. Our team at ASCO can help you evaluate your space, workload, and budget to find the best match for your operation.
Doosan is Now Bobcat: What That Means for You
You’ve probably heard of Doosan forklifts—they’ve been a trusted name in material handling for years. Now, Doosan has joined the Bobcat family, combining two powerhouses in the industry. What does this mean for you?
This partnership brings Bobcat’s reputation for durability and innovation into the material handling space, ensuring you get the same reliable performance you’ve come to expect from Doosan. The name might be changing, but the commitment to quality remains the same.
Beyond Forklifts: ASCO’s Full Rental Lineup
Forklifts might be the backbone of warehouse operations, but they’re far from the only tool you’ll need. At ASCO, we offer a wide range of rental equipment to meet the needs of construction sites, warehouses, and everything in between. Here’s a quick look at what we have:
Backhoe Loaders: Ideal for digging, trenching, and moving materials on-site.
Generators: Keep the lights on and the machines running.
Whether you’re working in a warehouse, on a job site, or both, ASCO has the tools to help you get the job done.
Tips for Maximizing Your Forklift Rental
To get the most out of your rental, here are a few simple strategies:
Train Your Team: Proper training minimizes accidents and improves efficiency. Make sure operators know how to handle the equipment safely.
Inspect Before Use: Check for visible wear, leaks, or any signs of damage before starting work. Catching small issues early can prevent big problems later.
Plan Your Layout: Organize your workspace to reduce unnecessary movement and maximize efficiency.
Use the Right Attachments: From clamps to rotators, the right attachment can make your forklift even more effective for specific tasks.
Why ASCO is the Best Choice for Rentals
At ASCO, we do things differently by taking better care of our customers than anyone else. Here’s why businesses across Texas, Oklahoma, and New Mexico trust us for their equipment needs:
Expert Guidance: Not sure what you need? Our team will help you find the right equipment for your job.
Flexible Rental Plans: Whether you need a forklift for a day or a month, we’ll work with you to create a plan that fits.
Dependable Service: With ASCO, you can count on well-maintained equipment and fast support if something goes wrong.
We know your time is valuable, and we’re here to help you get the job done without added stress.
The Bottom Line: Ready to Rent?
Forklifts are essential for running an efficient warehouse, and renting them gives you the flexibility to adapt to your business’s changing needs. Whether you’re tackling a busy season, testing new equipment, or simply looking for cost-effective solutions, ASCO Equipment has you covered.
If you’re in Texas, Oklahoma, or New Mexico, give us a call or visit one of our locations to learn more about our rental program. Let us help you keep your operations moving forward with reliable equipment and unmatched support.
Explore the Best Equipment Rentals in Texas Today!
Ready to tackle your next project with reliable, high-quality equipment? From forklifts to backhoe loaders, ASCO has the rentals you need to keep things moving. Contact us today to find the perfect equipment for your job and experience unparalleled support every step of the way!
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John Wright
VP, CIO
John Wright, Brax Wright’s son, joined ASCO in early 2013 as part of the third generation of family leadership. A proud member of the Fightin’ Texas Aggie Class of 2007, John earned a Bachelor of Science in Mechanical Engineering from Texas A&M University.
After graduation, John worked as a structural design engineer for L-3 Communications MID, specializing in C3ISR (Command, Control, Communications, Intelligence, Surveillance, and Reconnaissance) aircraft. In 2012, John completed a Master of Business Administration with a concentration in Strategy and Entrepreneurship from Southern Methodist University.
In January 2013, John joined the family business and played a key role on the Hi-Way acquisition team. He has since taken on a variety of responsibilities. He currently oversees the IT department.
In his spare time, John enjoys weightlifting, woodworking, cooking, and reading. He met his wife, Elizabeth Boothe, at Coronado High School while competing on the Math Team. Together, they have two beautiful daughters.
Courtney Wright Vanderham
VP, Branch Manager
Courtney Vanderham, Steve Wright’s daughter, joined ASCO in 2010. She earned a Bachelor of Business Administration in Finance from Texas Tech University in 2005 and went on to complete her MBA at West Texas A&M University in 2007 while working at ASCO. Courtney later attended Tulane University, earning a Master of Finance (MFIN) with a specialization in Energy Derivatives and Risk Management.
Following her MFIN, Courtney worked as a sales and use tax consultant for Ryan Inc., North America’s largest tax consulting firm. She returned to ASCO in 2010, where she gained experience in the accounting department in Lubbock before transitioning to Amarillo. She currently serves in an Operations Manager role
Courtney is actively involved in her community as a member of the Junior League of Amarillo, Daughters of the Republic of Texas, and the Power of the Purse committee for the Laura Bush Women’s Health Science Institute.
Courtney is married to Zachary Vanderham of Visalia, California. Together, they have two children. The family share a love for sports, the outdoors, and spending time with friends.
Charles Ellis (Chase) Key Jr.
VP, Sales Manager West TX
Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to the family business. He earned a Bachelor of Science in Industrial Engineering from the University of Oklahoma and later completed a Master’s degree in Management at Texas Tech University.
After graduating from the University of Oklahoma in 2006, Chase began his career with UPS as part of their engineering team. In 2009, he rejoined ASCO, gaining experience in various roles, including the service department, rental sales, and as branch manager for the Lubbock Case store. Today, Chase serves as South Area Sales Manager.
Chase is actively involved in his community as Vice Chairman of the Covenant Hospital Foundation Board and a member of the Lubbock Executive Association (LEA). An Eagle Scout, Chase fondly recalls completing a 50-mile trek in Canada, an experience that continues to inspire him. He enjoys outdoor activities such as hunting and golf.
Chase is married to Amy Collins of Stillwater, Oklahoma, and together they have three children.
Paula Wright Key
Treasurer
Bill’s daughter, Paula Wright Key, and treasurer for ASCO, is also proud to be part of the family operation. She graduated from the University of Texas at Austin in 1979 with a Bachelor of Business Administration (BBA) in marketing. That same year, Paula married Charles Ellis Key and moved to Dallas, where Charles joined InterFirst Bank as a Vice President.
In 1988, Paula and Charles returned to Lubbock, and Paula began her career at ASCO, working in the accounting department, working with payroll and accounts receivable.
Paula has been deeply involved in her community, serving on various boards, including the Texas Tech Foundation Board, Hospice of Lubbock Board, the Laura W. Bush Institute for Women’s Health, and the Board of Trustees for All Saints Episcopal School.
Paula and Charles have two children, Charles Ellis Key Jr. (Chase) and Carolyn, as well as four grandchildren.
John Stephen (Steve) Wright
President
Steve Wright graduated from Texas Tech University in 1974 with a degree in Business Management. Shortly after, he joined his father and brother at ASCO, where he gained experience in nearly every role within the company.
In 1982, Steve and his family moved to Casper, Wyoming, where he managed ASCO Equipment-Wyoming, a Clark-Michigan distributorship serving the state. In 1984, he returned to Amarillo and now serves as President of ASCO.
Steve and his wife, Lea, are deeply involved in local, state, and national politics. Steve has also contributed to his community by serving on several boards, including Senate District 31, the Amarillo Executive Club, the Texas Tech Red Raider Club Board of Directors, and the Advisory Board for Wells Fargo Bank, among others.
An avid outdoorsman, Steve enjoys hunting and fishing. Steve and Lea have three children: Robyn, Courtney, and Brandon.
W.B. (Brax) Wright
CEO
Brax graduated from the University of Texas in 1971 with a Bachelor of Science in Mechanical Engineering. After graduation, he began his career as an Offshore District Project Engineer for Exxon. He also served in the United States Army Reserve for six years, achieving the rank of sergeant in a heavy construction battalion.
Brax has held nearly every position at ASCO, gaining invaluable experience across the company before becoming Chief Executive Officer in 1997. Over the years, he has also served on numerous manufacturer advisory boards as well as other bank and company boards, contributing his expertise to guide key decisions.
Outside of work, Brax teaches the Adult Seekers Sunday School class at First Christian Church, where he serves as an elder. In his spare time, he enjoys golfing, camping, fly-fishing, reading, and writing. Brax is married to Beth, and together they have two children, John and Jill, and five grandchildren.
