The ASCO Difference
We know what's on the line for our customers. Whether they need to buy, rent, purchase parts or service, we have the fast support to back their jobs. It's the approach ASCO was founded on over 60 years ago and still practices every day. We strive to be the first call customers make when they have an equipment need.
ASCO's Core Values
Honor God, Develop People, Pursue Excellence, and Grow Profitably.
Team ASCO's Purpose
Be a blessing to those we serve.
Support 600+ experience staff members with continuous, extensive training.
Give back to our community and be good corporate citizens continually involved in philanthropic causes.
Continually improve and provide superior, ethical service to all ASCO customers exceeding their expectations and what the competition can provide.
What We Do
ASCO sells, rents, and provides parts and services serving those in construction, agriculture, material handling, oil and gas, local governments, landscaping and infrastructure. We have 23 locations throughout Texas and Eastern New Mexico.
How We Do Business
We pursue excellence. We are single-minded in our commitment to daily improvement. Our employees stay up-to-date on the latest technology, trends, and customer needs. We also keep working on how we can improve our customer service. Our goal is to provide superior, ethical, service to all ASCO customers. We want to exceed expectations and out serve our competitors. We strive to be good corporate citizens. We stay involved in community philanthropic causes. We want to see our communities grow and thrive.
How We Treat People
From our employees to our customers, being a blessing means treating people with respect. We work to do right by our people.
ASCO Employee Culture
Opportunities for employee growth are critical. ASCO provides opportunities for employee self-education and career growth. The growth moments are endless. Maintenance professionals learn new techniques, in-store employees continue to learn about the industries and projects we serve, and we learn to better serve customers.
We are committed to providing our employees with a standard of living well above the norm. Our business success means we can pay employees fairly and support them through life changes. While the success of the ASCO is a major point of pride for our founder and his family, the Wright family takes far greater satisfaction in supporting employees and being partners in their communities.
As part of the “to be a blessing” philosophy that guides ASCO, each of the twenty-three branches puts together an annual fundraiser for a company-chosen organization. We match every penny they raise.
- 1960 - Bill Wright established Associated Supply Company, Inc. known today as ASCO in Lubbock, Texas, as a Towmotor Lift Truck dealership and U.S. Army surplus store.
- 1965 - Caterpillar Tractor Company bought out Towmotor, ASCO became a CAT Lift Truck dealer.
- 1969 - ASCO Acquired a Clark-Michigan dealership.
- 1985 - Clark-Michigan merges with Volvo, making ASCO a Volvo Construction Equipment Dealer.
- 1985-2008-ASCO opened several other additional stores.
- 2008 - ASCO opens a location in Abilene, Texas, and purchased Roberson Rent All in San Angelo, Texas.
- 2009 - ASCO acquired Texana Machinery in San Antonio and Austin, adding the CASE Construction Equipment line to ASCO
- 2013 - ASCO acquired Houston-based Hi-Way Equipment, solidifying ASCO as one of the largest construction equipment dealers in the United States, and brought the company eight new CASE Construction Equipment locations in Texas
- 2014, ASCO acquired a location in Terrell from Mitchell and Bourland, Inc.
Today, ASCO Equipment represents CASE Construction Equipment, CASE IH, Doosan Forklifts/Material Handling Solutions, Volvo Construction Equipment Ashland Industries, Caterpillar Lift Trucks, Crown, Genie, Gradall, JCB, JLG, Jungheinrich, Kalmar, Krone, K-Tec Earthmovers, Lee-Boy, Link-Belt Cranes, Mitsubishi Forklift Trucks, Sennebogen and several other lines of well known and respected construction machinery, material handling equipment, used forklifts, wheel loaders, contractor supplies.
ASCO’s 24th location and second in the Dallas Fort Worth Metroplex is set to open in late 2021 in Little Elm.
The Wright Family
Bill's sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula Wright Key, Bill’s daughter and treasurer for ASCO, is also proud to be part of the family operation.
Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company in 2010, and John Wright, Brax' son, joined the company in early 2013.
Today, ASCO is the oldest material handling and construction equipment dealership under continuous single-family ownership in West Texas.
Looking for a family-run business to supply materials or equipment for your project? We want to talk with you!