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ASCO EQUIPMENT THE BEST HEAVY EQUIPMENT PROVIDER
IN THE SOUTH

Your Heavy Equipment Provider since 1960.

ABOUT

ABOUT ASCO EQUIPMENT

We know what’s on the line for our customers. Whether they need to buy, rent, or purchase parts or services, we have the fast support to back their jobs. It’s the approach ASCO founded over 60 years ago and still practices daily. We strive to be the first call customers make when they need equipment.

ASCO'S CORE PURPOSES

Be a blessing to those we serve.

Support 600+ experienced staff members with continuous, extensive training.

Give back to our community and be good corporate citizens continually involved in philanthropic causes.

Continually improve and provide superior, ethical service to all ASCO customers exceeding their expectations and what the competition can provide.

ASCO'S CORE VALUES

Honor God

Develop People

Pursue Excellence

Grow Profitably

WHAT WE DO

ASCO is an equipment provider. We sellrent, and provide parts and services serving those in construction, agriculture, material handling, oil and gas, local governments, landscaping, and infrastructure. We have 27 locations throughout Texas, Oklahoma and Eastern New Mexico.

HOW WE DO BUSINESS

We pursue excellence with hard work and honesty. Our goal is to provide superior service to all ASCO customers. We want to exceed expectations and outserve our competitors. ASCO strives to be good corporate citizens supporting our communities to grow and thrive.

BE A BLESSING

From our employees to our customers, being a blessing means treating people with respect. We work to do right by our people. As part of the “be a blessing” philosophy that guides ASCO, each of the twenty-seven branches puts together an annual fundraiser to benefit a local nonprofit or company-chosen organization. The ASCO Foundation matches every penny they raise.

Our History

1960

1960

Bill Wright established Associated Supply Company, Inc., known today as ASCO, in Lubbock, Texas, as a Towmotor Lift Truck dealership and U.S. Army surplus store.

1965

1965

Caterpillar Tractor Company bought out Towmotor, and ASCO became a CAT Lift Truck dealer.

1969

1969

ASCO Acquired a Clark-Michigan dealership.

1985

1985

Clark-Michigan merges with Volvo, making ASCO a Volvo Construction Equipment Dealer.

2008

1985-2008

Between 1985-2008, ASCO opened several other additional stores.

 

2008

2008

ASCO opened a location in Abilene, Texas, and purchased Roberson Rent All in San Angelo, Texas.

2009

2009

ASCO acquired Texana Machinery in San Antonio and Austin, adding the CASE Construction Equipment line to ASCO

2013

2013

ASCO acquired Houston-based Hi-Way Equipment, solidifying ASCO as one of the largest construction equipment dealers in the United States, and brought the company eight new CASE Construction Equipment locations in Texas

2014

2014

ASCO acquired a location in Terrell from Mitchell and Bourland, Inc.

2023

2023

 ASCO Equipment expands into Oklahoma.

The Family Behind ASCO: The Wright Family

Founder Bill Wright had his sons join him in the family business in 1973 and 1975. In Lubbock, W.B. (Brax) Wright is the CEO, and J.S. (Steve) Wright, in Amarillo, is the company’s President. Paula Wright Key, Bill’s daughter and treasurer for ASCO, is also proud to be part of the family operation.

Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company in 2010, and John Wright, Brax’s son, joined the company in early 2013.

Today, ASCO is West Texas’s oldest material handling and construction equipment dealership under continuous single-family ownership.

a group of people posing for a photo

Our Philanthropic Work in Houston, TX

ASCO’s Endowment for Pediatric Cancer Research at MD Anderson Children's Cancer Hospital

At ASCO, we’re dedicated to supporting the work that MD Anderson Children’s Cancer Hospital does for pediatric cancer care. With our contribution to the ASCO Endowment for Pediatric Cancer Research, our team helps create funding for pre-clinical research to help find a cure for pediatric cancers. From Houston and beyond, our hope is that we help provide a promising future for many young patients who will benefit from the discoveries this research will produce.

60 Years & Counting: ASCO Equipment Today

ASCO Equipment is a heavy equipment provider. We sell, rent, and provide parts and service for several lines of well-known manufacturing partners. ASCO serves various industries with construction equipment, agricultural equipment, and material handling equipment.

Our partners include CASE Construction Equipment, CASE IH, Hitachi Construction Machinery Americas Inc., Doosan Forklifts/Material Handling Solutions, Volvo Construction Equipment, Avant, Ashland Industries, Caterpillar Lift Trucks, Crown, Genie, Gradall, JCB, JLG, Jungheinrich, Kalmar, Krone, K-Tec Earthmovers, Lee-Boy, Link-Belt Cranes, Mitsubishi Forklift Trucks, Sennebogen and more.

For more information about ASCO, contact us today!

Contact Us

Looking for a family-run business to supply materials or equipment for your project? We want to talk with you!