ABOUT
We know what’s on the line for our customers. Whether they need to buy, rent, or purchase parts or services, we have the fast support to back their jobs. It’s the approach ASCO founded over 60 years ago and still practices daily. We strive to be the first call customers make when they need equipment.
Honor God
Develop People
Pursue Excellence
Grow Profitably
Support 600+ experience staff members with continuous, extensive training.
Give back to our community and be good corporate citizens continually involved in philanthropic causes.
Continually improve and provide superior, ethical service to all ASCO customers exceeding their expectations and what the competition can provide.
Honor God
Develop People
Pursue Excellence
Grow Profitably
Support 600+ experience staff members with continuous, extensive training.
Give back to our community and be good corporate citizens continually involved in philanthropic causes.
Continually improve and provide superior, ethical service to all ASCO customers exceeding their expectations and what the competition can provide.
WHAT WE DO
ASCO is an equipment provider. We sell, rent, and provide parts and services serving those in construction, agriculture, material handling, oil and gas, local governments, landscaping, and infrastructure. We have 27 locations throughout Texas, Oklahoma and Eastern New Mexico.
HOW WE DO BUSINESS
We pursue excellence with hard work and honesty. Our goal is to provide superior service to all ASCO customers. We want to exceed expectations and outserve our competitors. ASCO strives to be good corporate citizens supporting our communities to grow and thrive.
BE A BLESSING
From our employees to our customers, being a blessing means treating people with respect. We work to do right by our people. As part of the “be a blessing” philosophy that guides ASCO, each of the twenty-seven branches puts together an annual fundraiser to benefit a local nonprofit or company-chosen organization. The ASCO Foundation matches every penny they raise.
OUR HISTORY
ASCO Equipment is a heavy equipment provider. We sell, rent, provides parts and service for several lines of well known manufacturing partners. ASCO serves various industries with the construction equipment, agricultural equipment and material handling equipment. Our partners include CASE Construction Equipment, CASE IH, Hitachi Construction Machinery Americas INC., Doosan Forklifts/Material Handling Solutions, Volvo Construction Equipment, Avant, Ashland Industries, Caterpillar Lift Trucks, Crown, Genie, Gradall, JCB, JLG, Jungheinrich, Kalmar, Krone, K-Tec Earthmovers, Lee-Boy, Link-Belt Cranes, Mitsubishi Forklift Trucks, Sennebogen and more.
ASCO’s 24th location and second in the Dallas Fort Worth Metroplex opened in early 2022 in Little Elm.
THE WRIGHT FAMILY
Bill’s sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula Wright Key, Bill’s daughter and treasurer for ASCO, is also proud to be part of the family operation.
Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company in 2010, and John Wright, Brax’ son, joined the company in early 2013.
Today, ASCO is the oldest material handling and construction equipment dealership under continuous single-family ownership in West Texas.
Looking for a family-run business to supply materials or equipment for your project? We want to talk with you!