Choosing the right construction equipment isn’t just about getting the job done; it’s about making your life easier on the site. Whether you’re up against a tight deadline, dealing with tough terrain, or managing a large-scale operation, the machinery you pick greatly affects how smoothly things go.
At ASCO Equipment, we get it—every project has its own challenges. We're here to help you navigate these choices so you can focus on what you do best: getting the job done right.
Understanding Your Project Requirements
Before diving into equipment options, it's essential to have a clear understanding of your project’s specific requirements. Ask yourself:
What is the scope of the project? Are you working on a residential build, commercial development, or infrastructure project?
What are the site conditions? Consider the terrain, weather conditions, and potential obstacles affecting equipment performance.
What tasks need to be completed? Identify the key tasks—excavation, lifting, grading, or demolition—that will drive your equipment choices.
By answering these questions, you can narrow down the machinery that best suits your project.
Matching Equipment to the Job
Once you clearly understand your project needs, it’s time to match the right equipment to the job. Here are some common types of construction equipment and their applications:
Excavators are ideal for digging trenches, foundations, and handling materials. They come in various sizes, so choose one that fits your site’s space constraints.
Bulldozers are perfect for pushing large quantities of soil, sand, or debris. They are also great for rough grading and clearing land.
Loaders: Whether you need a skid-steer, backhoe, or wheel loader, these machines are essential for moving materials quickly and efficiently.
Cranes: Essential for lifting heavy materials to great heights, cranes are indispensable for large-scale construction projects.
Compactors: Use compactors to prepare the ground by compressing soil and materials, providing a stable foundation for construction.
Each piece of equipment is designed to handle specific tasks, so selecting the right one will streamline your workflow and boost productivity.
Considering Equipment Size and Capacity
Choosing the right size and capacity for your equipment is crucial. Oversized machinery might offer more power but be difficult to maneuver in tight spaces. Conversely, undersized equipment may struggle with heavy loads or demanding tasks. Here’s what to keep in mind:
Space Constraints: Consider compact equipment like mini-excavators or skid-steer loaders for confined job sites. These machines are easier to maneuver and can access tight areas without sacrificing performance.
Load Requirements: Determine the weight and volume of materials you’ll handle. Ensure the equipment can handle the maximum load without overexerting the machine, which could lead to breakdowns.
Transportability: Consider how easy it will be to transport the equipment to and from the job site. Large machines may require special permits or transport arrangements.
Selecting the appropriate size and capacity will help you work more efficiently and avoid unnecessary delays.
Evaluating Equipment Versatility
In many construction projects, versatility is key. Machines that can perform multiple functions save time and money by reducing the need for additional equipment. Consider the following versatile options:
Backhoe Loaders: These machines combine the functions of a loader and an excavator, making them ideal for various tasks, from digging trenches to moving materials.
Telehandlers: With extendable booms and interchangeable attachments, telehandlers can lift materials to great heights and perform tasks typically handled by cranes, forklifts, and loaders.
Multi-Terrain Loaders: Designed to operate on various terrains, these loaders are perfect for jobs requiring stability and mobility.
Versatile equipment can adapt to different tasks and conditions, making it a valuable asset on any construction site.
Factoring in Fuel Type and Efficiency
Fuel efficiency is an important consideration, especially for long-term projects. The fuel your equipment uses can affect both operational costs and environmental impact. Here are some options:
Diesel engines are known for their power and durability, making them suitable for heavy-duty tasks. However, they may have higher emissions compared to other fuel types.
Electric and Hybrid: Electric and hybrid equipment offer quieter operation and lower emissions, making them ideal for urban or indoor projects. While they may have a higher upfront cost, they can save money on fuel and maintenance in the long run.
Choosing the right fuel type depends on your project’s location, duration, and environmental considerations.
Prioritizing Safety Features
Safety is key on any construction site; your equipment choices should reflect that. Look for machinery that includes modern safety features such as:
Backup Cameras and Sensors: These help operators avoid obstacles and reduce the risk of accidents.
Rollover Protection Structures (ROPS): Essential for preventing injuries during a rollover.
Ergonomic Controls: These reduce operator fatigue and improve overall safety by making controls easier to use.
Investing in equipment with advanced safety features can protect your crew and prevent costly accidents.
Exploring Financing and Ownership Options
Construction equipment is a significant investment, and exploring all financing and ownership options is important. At ASCO Equipment, we offer:
Flexible Financing: Tailored financing solutions that fit your budget and project timeline.
Rent-to-Own: A program that allows you to rent equipment with the option to purchase it later, giving you the flexibility to decide after experiencing the equipment firsthand.
Leasing:Ideal for short-term projects or when you need equipment temporarily without the long-term commitment of ownership.
When deciding between buying, renting, or leasing equipment, consider your financial situation and the duration of your project.
Choosing the right construction equipment is essential for the success of your project. By understanding your needs, considering the size and capacity of the machinery, and evaluating versatility and fuel efficiency, you can make informed decisions that will enhance productivity and safety on your job site.
Need Heavy Equipment in TX, NM, or OK? Choose ASCO!
Ready to tackle your next construction project? ASCO Equipment is here to support you every step of the way. Whether you need expert advice or top-tier machinery, we’re committed to helping you do the job right. Whatever you need, we’re on it—reach out to us today!
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John Wright
VP, CIO
John Wright, Brax Wright’s son, joined ASCO in early 2013 as part of the third generation of family leadership. A proud member of the Fightin’ Texas Aggie Class of 2007, John earned a Bachelor of Science in Mechanical Engineering from Texas A&M University.
After graduation, John worked as a structural design engineer for L-3 Communications MID, specializing in C3ISR (Command, Control, Communications, Intelligence, Surveillance, and Reconnaissance) aircraft. In 2012, John completed a Master of Business Administration with a concentration in Strategy and Entrepreneurship from Southern Methodist University.
In January 2013, John joined the family business and played a key role on the Hi-Way acquisition team. He has since taken on a variety of responsibilities. He currently oversees the IT department.
In his spare time, John enjoys weightlifting, woodworking, cooking, and reading. He met his wife, Elizabeth Boothe, at Coronado High School while competing on the Math Team. Together, they have two beautiful daughters.
Courtney Wright Vanderham
VP, Branch Manager
Courtney Vanderham, Steve Wright’s daughter, joined ASCO in 2010. She earned a Bachelor of Business Administration in Finance from Texas Tech University in 2005 and went on to complete her MBA at West Texas A&M University in 2007 while working at ASCO. Courtney later attended Tulane University, earning a Master of Finance (MFIN) with a specialization in Energy Derivatives and Risk Management.
Following her MFIN, Courtney worked as a sales and use tax consultant for Ryan Inc., North America’s largest tax consulting firm. She returned to ASCO in 2010, where she gained experience in the accounting department in Lubbock before transitioning to Amarillo. She currently serves in an Operations Manager role
Courtney is actively involved in her community as a member of the Junior League of Amarillo, Daughters of the Republic of Texas, and the Power of the Purse committee for the Laura Bush Women’s Health Science Institute.
Courtney is married to Zachary Vanderham of Visalia, California. Together, they have two children. The family share a love for sports, the outdoors, and spending time with friends.
Charles Ellis (Chase) Key Jr.
VP, Sales Manager West TX
Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to the family business. He earned a Bachelor of Science in Industrial Engineering from the University of Oklahoma and later completed a Master’s degree in Management at Texas Tech University.
After graduating from the University of Oklahoma in 2006, Chase began his career with UPS as part of their engineering team. In 2009, he rejoined ASCO, gaining experience in various roles, including the service department, rental sales, and as branch manager for the Lubbock Case store. Today, Chase serves as South Area Sales Manager.
Chase is actively involved in his community as Vice Chairman of the Covenant Hospital Foundation Board and a member of the Lubbock Executive Association (LEA). An Eagle Scout, Chase fondly recalls completing a 50-mile trek in Canada, an experience that continues to inspire him. He enjoys outdoor activities such as hunting and golf.
Chase is married to Amy Collins of Stillwater, Oklahoma, and together they have three children.
Paula Wright Key
Treasurer
Bill’s daughter, Paula Wright Key, and treasurer for ASCO, is also proud to be part of the family operation. She graduated from the University of Texas at Austin in 1979 with a Bachelor of Business Administration (BBA) in marketing. That same year, Paula married Charles Ellis Key and moved to Dallas, where Charles joined InterFirst Bank as a Vice President.
In 1988, Paula and Charles returned to Lubbock, and Paula began her career at ASCO, working in the accounting department, working with payroll and accounts receivable.
Paula has been deeply involved in her community, serving on various boards, including the Texas Tech Foundation Board, Hospice of Lubbock Board, the Laura W. Bush Institute for Women’s Health, and the Board of Trustees for All Saints Episcopal School.
Paula and Charles have two children, Charles Ellis Key Jr. (Chase) and Carolyn, as well as four grandchildren.
John Stephen (Steve) Wright
President
Steve Wright graduated from Texas Tech University in 1974 with a degree in Business Management. Shortly after, he joined his father and brother at ASCO, where he gained experience in nearly every role within the company.
In 1982, Steve and his family moved to Casper, Wyoming, where he managed ASCO Equipment-Wyoming, a Clark-Michigan distributorship serving the state. In 1984, he returned to Amarillo and now serves as President of ASCO.
Steve and his wife, Lea, are deeply involved in local, state, and national politics. Steve has also contributed to his community by serving on several boards, including Senate District 31, the Amarillo Executive Club, the Texas Tech Red Raider Club Board of Directors, and the Advisory Board for Wells Fargo Bank, among others.
An avid outdoorsman, Steve enjoys hunting and fishing. Steve and Lea have three children: Robyn, Courtney, and Brandon.
W.B. (Brax) Wright
CEO
Brax graduated from the University of Texas in 1971 with a Bachelor of Science in Mechanical Engineering. After graduation, he began his career as an Offshore District Project Engineer for Exxon. He also served in the United States Army Reserve for six years, achieving the rank of sergeant in a heavy construction battalion.
Brax has held nearly every position at ASCO, gaining invaluable experience across the company before becoming Chief Executive Officer in 1997. Over the years, he has also served on numerous manufacturer advisory boards as well as other bank and company boards, contributing his expertise to guide key decisions.
Outside of work, Brax teaches the Adult Seekers Sunday School class at First Christian Church, where he serves as an elder. In his spare time, he enjoys golfing, camping, fly-fishing, reading, and writing. Brax is married to Beth, and together they have two children, John and Jill, and five grandchildren.
