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ASCO to Represent Vacall Jetting and Vacuum Machines, Joining Distributor Network in Texas and New Mexico

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LUBBOCK, TX—2024 – Associated Supply Company, Inc., (ASCO), a leading provider of construction, agriculture, and material handling equipment, announced that it has joined the distributor network for Vacall jetting and vacuum machines in 130 counties primarily in eastern, western, and south Texas, as well as the state of New Mexico.

ASCO locations are authorized to sell, service and support Vacall brand combination jet/vac sewer cleaners, hydro excavators, industrial vacuum machines and truck-mounted jetters in the territory. Vacall products are designed, built, and tested by Gradall Industries, manufacturer of world- famous Gradall excavators that are also sold and supported by ASCO.

With over 60 years of experience, ASCO is well-established in Texas with 27 dealership locations supporting many brands of equipment. With a proven track record of successful growth, ASCO has a clear vision for the potential of Vacall products to strengthen its current relationships with customers and build new relationships with the world-renowned lineup of Vacall and Gradall equipment.

“We are excited to combine Gradall’s worldwide reputation as a premier manufacturer and its superior Vacall brand machines with ASCO’s commitment to providing excellent customer service, product knowledge and industry relationships to create new opportunities for both of us,” said Brax Wright CEO, ASCO.

“ASCO looks forward to joining our Team with Vacall’s highly respected collection of powerful, productive, and easy-to-operate machines. Together, we will offer customers superior options in our market. We are excited about this new opportunity to serve our customers with Vacall brand machines,” said Steve Wright, President, ASCO.

“Gradall Industries has already forged a strong relationship with ASCO, rooted in our mutual success with excavator products,” said Mike Popovich, Gradall President. “So it’s with great pleasure that we see this relationship expand to include our Vacall product group.”

“Our field team of Vacall sales and support people,” said Tod Ebetino, Gradall’s Director of Sales for Vacall products, “has build a cooperative, coordinated effort with ASCO’s people in its many locations in Texas and New Mexico. With the right Vacall machines and the right Vacall support system, we believe we will capably reach the goals of both ASCO and Vacall.”

ASCO’s other product offerings include CASE Construction Equipment, CASE IH, Hitachi, Doosan, Volvo Construction Equipment, Genie, K-TEC, Gradall, Sennebogen, as well as many other lines of well-known and respected agriculture, construction, and material handling equipment.


Gradall Industries and Vacall brand products are wholly owned by the Alamo group – a world leader for over 40 years in the design, manufacture, distribution, and service of high-quality equipment for right-of-way maintenance and agriculture. Alamo products include tractor and truck mounted mowing and other vegetation maintenance equipment, excavators, street sweepers, vacuum trucks, snow removal equipment, pothole patchers, agricultural attachments and related aftermarket parts and services. Alamo currently produces and assembles products in 16 principal facilities worldwide, sold through Alamo Group’s marketing organizations and Alamo’s extensive independent worldwide dealer networks under various trademarks and trade names. These include Alamo Industrial, Tiger, Schwarze, Gradall, Vacall, Nite-Hawk, Henke Manufacturing, Schulte, Rhino, M & W, SMC, Herschel, Valu-Bilt, Bomford, Spearhead, McConnel, Twose, SMA, Forges Gorce, Faucheux, Rousseau, Rivard, and others. Alamo Group went public in 1993 and since 1995 has been listed on the New York Stock Exchange as ALG. Visit our website at


ASCO was founded in 1960 as Associated Supply Company in Lubbock, Texas, by the late J.W. “Bill” Wright as a Towmotor lift truck dealership and U.S. Army surplus equipment store. The company is currently led by Bill and Corinne’s children, Brax Wright, Steve Wright, and Paula Key. Three of the third-generation work in the company today, along with more than 700 other teammates. ASCO operates 27 locations in the Great State of Texas, Oklahoma, and Eastern New Mexico under the core values of Honor God, Develop People, Pursue Excellence and Grow Profitably. To learn more about ASCO Equipment, visit

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