Boost Efficiency with Construction Equipment Rentals
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Boost Efficiency with Construction Equipment Rentals
In the dynamic construction world, efficiency and productivity aren't just goals but necessities. Renting construction equipment can be a game-changer, offering flexibility, cost savings, and access to the latest technology. Here are some practical tips to help you maximize project efficiency through construction equipment rentals.
Evaluating Construction Project Needs
Before deciding whether to rent or buy equipment, it's crucial to evaluate the specific needs of your project. Consider the scope, duration, and complexity of the work. Short-term projects or those requiring specialized equipment you don't use frequently are ideal for rentals.
Benefits of Renting Equipment
Renting construction equipment offers several advantages:
Cost Savings: Renting eliminates the need for large upfront investments. This frees up capital for other critical project areas.
Flexibility: Rentals allow you to choose the right equipment for each job, ensuring you always have the best tools for the task.
Access to Latest Technology: Rental companies like ASCO often have the newest and most efficient equipment, which can improve productivity and safety on site.
Maintenance and Repairs: Most rental agreements include maintenance and repair services, Which Increase uptime and keep projects on track.
When to Rent vs. Buy
Deciding whether to rent or buy heavy equipment involves evaluating your financial situation and long-term needs.
Consider renting if:
The equipment is needed for a short-term project.
You want to try out a new piece of equipment before committing to owning it.
The equipment is highly specialized and not used frequently.
You want to avoid the costs of maintenance, storage, and depreciation.
Consider buying if:
The equipment will be used regularly and for multiple projects.
You have the financial capacity for the upfront costs and long-term maintenance.
Ownership provides tax advantages that benefit your business.
Optimizing Heavy Equipment Utilization
Efficient use of rental equipment can significantly boost project efficiency. Here are some tips:
Plan Ahead: Schedule rentals to coincide with project phases, ensuring equipment is available when needed.
Train Operators: Ensure your team is trained on the rented equipment to maximize efficiency and safety.
Monitor Usage: Keep track of equipment use to avoid over-renting or underutilization.
Regular Maintenance: Follow the rental company's maintenance guidelines to keep equipment in optimal condition.
Leveraging Technology
Embracing technology can streamline construction operations. Here are some tools to consider:
Project Management Software: Tools like Procore or Buildertrend can help you manage timelines, resources, and communication.
Drones: Use drones for site surveys and inspections to save time and improve accuracy.
BIM Software: Building Information Modeling (BIM) enhances collaboration and decision-making.
Trusted Brands for Reliable Performance
At ASCO, we pride ourselves on offering a comprehensive selection of equipment from leading brands in the industry, such as Hitachi, Bobcat, and Genie. Our inventory includes:
Hitachi: The go-to brand for construction and mining equipment with a trusted reputation for excellence.
Bobcat Forklifts:Discover the strength and reliability of Bobcat’s newest line of forklifts.
Genie and JLG: Regarding aerial work platforms, Genie and JLG are unmatched in their safety features and reach capabilities.
Choosing the right brand and model for your project can significantly impact your operational efficiency and outcomes. Our expert team is always ready to guide you in selecting the equipment that best fits your project's needs.
Personalized Solutions for Every Project
No two construction projects are the same, and personalized solutions are important. Flexible rental solutions are essential, whether it's a short-term need for a specific project or a longer-term rental for an extended construction timeline.
With ASCO Rental Services, you gain a partner committed to your project's success, offering equipment, support, maintenance, and expertise. We strive to be the first call customers make when they need equipment. Whatever you need, we're on it! Our priority is supporting the people who build, fuel, and feed our communities. It's the approach ASCO was founded on over 60 years ago and is still practiced today.
ASCO Equipment's Rent-to-Own Program
ASCO Equipment offers a flexible rent-to-own program designed to enhance your rental experience. If you purchase an ASCO rental unit while renting, ASCO will apply 60% of your paid current rental towards the machine’s sales price. This program allows you to test the equipment in real-world conditions before committing, ensuring it meets your needs.
Additionally, suppose you find the need to return the unit within 90 days of purchase. In that case, ASCO will issue a refund, deducting the full rental rate for the period since purchase and the service costs incurred to restore the unit to rent-ready condition.
With ASCO’s rent-to-own program, you can use high-quality, reliable equipment with the option to purchase. This provides both immediate operational efficiency and long-term investment opportunities. This program is part of ASCO’s commitment to supporting the people who build, fuel, and feed our communities.
Streamline Your Construction Workflow with Expert Rentals
In the construction industry, efficiency is key. Renting equipment offers flexibility, cost savings, and access to the latest technology, which can significantly boost your project efficiency. You can ensure your construction projects run smoothly and effectively by evaluating your project needs, leveraging technology, and choosing trusted brands. Whether you rent or buy, the goal is to have the right tools to do the job at the right time.
Increase Project Efficiency with Rentals from ASCO Equipment
Ready to take your construction projects to the next level? Call ASCO Equipment today at (800) 687-0008 to find the perfect rental solutions for your next project. Let’s build a foundation for success that stands the test of time.
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John Wright
VP, CIO
John Wright, Brax Wright’s son, joined ASCO in early 2013 as part of the third generation of family leadership. A proud member of the Fightin’ Texas Aggie Class of 2007, John earned a Bachelor of Science in Mechanical Engineering from Texas A&M University.
After graduation, John worked as a structural design engineer for L-3 Communications MID, specializing in C3ISR (Command, Control, Communications, Intelligence, Surveillance, and Reconnaissance) aircraft. In 2012, John completed a Master of Business Administration with a concentration in Strategy and Entrepreneurship from Southern Methodist University.
In January 2013, John joined the family business and played a key role on the Hi-Way acquisition team. He has since taken on a variety of responsibilities. He currently oversees the IT department.
In his spare time, John enjoys weightlifting, woodworking, cooking, and reading. He met his wife, Elizabeth Boothe, at Coronado High School while competing on the Math Team. Together, they have two beautiful daughters.
Courtney Wright Vanderham
VP, Branch Manager
Courtney Vanderham, Steve Wright’s daughter, joined ASCO in 2010. She earned a Bachelor of Business Administration in Finance from Texas Tech University in 2005 and went on to complete her MBA at West Texas A&M University in 2007 while working at ASCO. Courtney later attended Tulane University, earning a Master of Finance (MFIN) with a specialization in Energy Derivatives and Risk Management.
Following her MFIN, Courtney worked as a sales and use tax consultant for Ryan Inc., North America’s largest tax consulting firm. She returned to ASCO in 2010, where she gained experience in the accounting department in Lubbock before transitioning to Amarillo. She currently serves in an Operations Manager role
Courtney is actively involved in her community as a member of the Junior League of Amarillo, Daughters of the Republic of Texas, and the Power of the Purse committee for the Laura Bush Women’s Health Science Institute.
Courtney is married to Zachary Vanderham of Visalia, California. Together, they have two children. The family share a love for sports, the outdoors, and spending time with friends.
Charles Ellis (Chase) Key Jr.
VP, Sales Manager West TX
Paula’s son, Chase Key, joined ASCO in 2009 and was the first of the third generation to return to the family business. He earned a Bachelor of Science in Industrial Engineering from the University of Oklahoma and later completed a Master’s degree in Management at Texas Tech University.
After graduating from the University of Oklahoma in 2006, Chase began his career with UPS as part of their engineering team. In 2009, he rejoined ASCO, gaining experience in various roles, including the service department, rental sales, and as branch manager for the Lubbock Case store. Today, Chase serves as South Area Sales Manager.
Chase is actively involved in his community as Vice Chairman of the Covenant Hospital Foundation Board and a member of the Lubbock Executive Association (LEA). An Eagle Scout, Chase fondly recalls completing a 50-mile trek in Canada, an experience that continues to inspire him. He enjoys outdoor activities such as hunting and golf.
Chase is married to Amy Collins of Stillwater, Oklahoma, and together they have three children.
Paula Wright Key
Treasurer
Bill’s daughter, Paula Wright Key, and treasurer for ASCO, is also proud to be part of the family operation. She graduated from the University of Texas at Austin in 1979 with a Bachelor of Business Administration (BBA) in marketing. That same year, Paula married Charles Ellis Key and moved to Dallas, where Charles joined InterFirst Bank as a Vice President.
In 1988, Paula and Charles returned to Lubbock, and Paula began her career at ASCO, working in the accounting department, working with payroll and accounts receivable.
Paula has been deeply involved in her community, serving on various boards, including the Texas Tech Foundation Board, Hospice of Lubbock Board, the Laura W. Bush Institute for Women’s Health, and the Board of Trustees for All Saints Episcopal School.
Paula and Charles have two children, Charles Ellis Key Jr. (Chase) and Carolyn, as well as four grandchildren.
John Stephen (Steve) Wright
President
Steve Wright graduated from Texas Tech University in 1974 with a degree in Business Management. Shortly after, he joined his father and brother at ASCO, where he gained experience in nearly every role within the company.
In 1982, Steve and his family moved to Casper, Wyoming, where he managed ASCO Equipment-Wyoming, a Clark-Michigan distributorship serving the state. In 1984, he returned to Amarillo and now serves as President of ASCO.
Steve and his wife, Lea, are deeply involved in local, state, and national politics. Steve has also contributed to his community by serving on several boards, including Senate District 31, the Amarillo Executive Club, the Texas Tech Red Raider Club Board of Directors, and the Advisory Board for Wells Fargo Bank, among others.
An avid outdoorsman, Steve enjoys hunting and fishing. Steve and Lea have three children: Robyn, Courtney, and Brandon.
W.B. (Brax) Wright
CEO
Brax graduated from the University of Texas in 1971 with a Bachelor of Science in Mechanical Engineering. After graduation, he began his career as an Offshore District Project Engineer for Exxon. He also served in the United States Army Reserve for six years, achieving the rank of sergeant in a heavy construction battalion.
Brax has held nearly every position at ASCO, gaining invaluable experience across the company before becoming Chief Executive Officer in 1997. Over the years, he has also served on numerous manufacturer advisory boards as well as other bank and company boards, contributing his expertise to guide key decisions.
Outside of work, Brax teaches the Adult Seekers Sunday School class at First Christian Church, where he serves as an elder. In his spare time, he enjoys golfing, camping, fly-fishing, reading, and writing. Brax is married to Beth, and together they have two children, John and Jill, and five grandchildren.
